Arshad Jhatam, Co-founder of Smartfish Designs, brings 15+ years of hands-on expertise in branding, content, and digital strategy. A former faculty at MICA and NID, he shares deep industry insight with clarity and creativity.
When ChatGPT Started Selling Ads: What It Means for Brands That Aren’t in Silicon Valley OpenAI recently confirmed that ChatGPT’s advertising business has reached a billion- dollar annualized run rate. Not over several years. In under 200 days. Numbers like that tend to get shared around, admired briefly, and forgotten by…
The Ultimate Guide to Digital Growth: Ahmedabad is quickly becoming one of India’s largest business centres. It has also developed into a bustling and multifarious marketplace for many different industries, including a large percentage of both the textile and…
Let’s be honest. When ChatGPT first launched, most businesses thought of it as a fancy search engine. Something employees use to write emails faster or summarise long documents. Nobody really thought of it as an advertising platform. That’s about to change. OpenAI is quietly but very deliberately moving ChatGPT into performance…
In an era of increasing connectivity between individuals, companies and consumers due to the digital economy, there are now many more companies than ever competing with one another – not just for your business, but also for the attention that they might get from you through their products or services. Every…
In today’s cutthroat industry, standing out from the competition is critical to success. Establishing a brand identity – whether for your new startup trying to break into the market or an established company looking to refresh its image – becomes foundational for all aspects of your business. It is how your…
Digital advances have changed how people communicate, engage with one another, and even how they prove themselves credible to others when communicating online. The long-term survival of your brand depends largely on how well you can cultivate relationships with your customers by providing positive social media experiences, rather than on just what…
Ahmedabad has developed into a hub of innovation and creativity for many businesses today – from the oldest textile companies to some of the most technically advanced startups around – all of which reflect a strong dedication to entrepreneurial excellence. For any company to succeed in this highly competitive environment, it…
From Visibility to Victory: How the Right SEO, Performance & Branding Strategy Can Transform Your Business in Ahmedabad Ahmedabad has become much more than just a hub of textile history and entrepreneurship; it has also become one of the fastest-growing business ecosystems in India today. There are large manufacturers/producers, contractors/developers within…
Ahmedabad’s Digital Revolution: How SEO, Digital Marketing & Social Media Are Reshaping Business Success Ahmedabad’s Digital Revolution: How SEO, Digital Marketing & Social Media Are Reshaping Business Success The city of Ahmedabad is quickly becoming one of India’s leading commercial centres, an ecosystem of startups, small & medium enterprises (SMEs) and large…
100 Marketing Statistics You Want to Know for 2026 (By a Digital Marketing Company That Actually Uses Them) Marketing in 2026 has a very different job than it did even two years ago.Back then, brands were “trying AI.” Now,…