Arshad Jhatam, Co-founder of Smartfish Designs, brings 15+ years of hands-on expertise in branding, content, and digital strategy. A former faculty at MICA and NID, he shares deep industry insight with clarity and creativity.
In today’s digital marketing world, engagement is king. It differentiates the brands that win from the ones that lose. The brands that win are not just selling; they are creating conversations, evoking emotions, and driving action. In this ever-changing world, one element stands out as the top choice for engagement: interactive content. With fun quizzes, heated polls, or engaging
In today’s digital marketing world, engagement is king. It differentiates the brands that win from the ones that lose. The brands that win are not just selling; they are creating conversations, evoking emotions, and driving action. In this ever-changing world, one element stands out as the top choice for engagement: interactive content. With fun quizzes, heated polls, or engaging
In today’s aggressive digital sector, clients want to see clear and measurable value for each rupee they spend. That brings us to outcome-based pricing (also known as performance-based or pay-for-performance).
In an increasingly competitive business landscape, digital marketing is changing more rapidly than ever. From the advancement of artificial intelligence to changing consumer behaviour, digital marketing agencies have to be nimble and innovative to keep up. For a digital
In a world where technology is changing as quickly as it is in this day and age, few industries change faster (or more fundamentally) than digital marketing. Today’s consumers are both more knowledgeable and more empowered, and they change their behaviour quicker than most
With the digital-first era we’re living in, appearing on search engines isn’t about being number one anymore. The SERPs’ top has been revolutionized. From Featured Snippets to Zero-Click Searches,
The digital universe is being turned on its head. The centre of this revolution is the metaverse, an ever-changing, interactive universe of virtual reality (VR), augmented reality (AR), and blockchain that blends into a shared, interactive space unlike ever before.
With the digital-first era, data is marketing’s lifeblood. From behaviour patterns to demographics, every byte informs campaigns and strategies. But abuse of that data can destroy consumer trust,
One of the most effective ways to engage audiences, instil brand values, and create impact in the world of digital marketing is through storytelling. Although algorithms, analytics, and automation drive digital execution, emotion
By 2025, the e-commerce landscape will have been dramatically changed. Social media sites, previously just arenas for communication and sharing, have become active marketplaces where consumers and companies do business in real time.