Microsoft changed its logo for the first time in 25 years. The new Logo design of Microsoft consists of the basic typo of the word “Microsoft” next to four colored (Orange, Bright Green, Cyan and Yellow) square blocks that are a simplified version of the old Microsoft Windows flag. The New logo was inaugrated at a store in Boston, USA.
The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors. – Microsoft
The new Microsoft logo attempts to signal the company’s heritage and future – “a newness and freshness” as per Jeff Hansen, Microsoft’s general manager.